CPA Model

CPA Model

What does Cost Per Action (CPA) mean?

Cost per action (CPA) is an online advertising marketing strategy that allows an advertiser to pay for a specified action from a prospective customer.

Doing a CPA campaign is relatively low risk for the advertiser, as payment only has to be made when a specific action takes place.

CPA offers are most commonly associted with affiliate marketing. Cost per action is also known as cost per acquisition (CPA).